The seasonal mug for summer 2020 continues the Moomins' summer adventure, and it reminds us how you can spend a summer day carelessly lazing outdoors.
The illustration of Arabia's Moomin mug for the summer season is based on Tove Jansson’s comic book “Moomin Valley Turns Jungle”, which was published in English in 1956. Only made as a limited set.
Year 2020 marks the 75-year anniversary of Tove Jansson publishing her first Moomin novel. To celebrate the anniversary, the summer set is involved in the #OURSEA campaign organised by Moomin Characters to raise one million euros for the conservation of the Baltic Sea. For each mug sold 1 € will be donated to John Nurminen Foundation, a Finnish maritime organization with a mission to save the Baltic Sea and its heritage for future generations.